CLOSE ENOUGH // Social Campaign
Client: HBOMax
Role: Art Director
Designed at Fullscreen Media
Our goal was to reignite the fanbase for the series premiere (which had been anxiously anticipated for three years) through digital activations
and social content that focused on the distinct comedic tone of its show creator and fan favorite, JG Quintel.
It was a joy to lead the design and motion team on this creative. Fun was the mission, and it shows.
The results:
200M
potential earned impressions
114K
Total Engagements
80%
Positive Sentiment
4.8k
#CloseEnoughMAX earned mentions
SOCIAL CAMPAIGN CONTENT
Countdown Cards // A countdown style approach to build anticipation of JG Quintel’s follow up animated show.
Role: Art Direction
Character Intro Videos // To capture the lunacy of our main characters we created intro videos highlighting their upcoming adventures.
Role: Art and Motion Direction
Video Content // We leveraged episode moments to create new shareable social concepts.
Role: Art and Motion Direction
“Stoned” Screensavers // We met our fan’s “high” expectations with trippy in-feed screensavers to hold them over till their next hit episode.
Role: Art and Motion Direction