FANTA SOCIAL CAMPAIGN // Instagram Launch and Social Campaign
Client: Coke/ Fanta
Role: Senior Designer/Art Direction
Designed at MCBEARD MEDIA
Mission: Launch Fanta’s Instagram account.
Strategy: Create captivating content to help create awareness and drive community engagement with mind bending creative.
This is hands down one of my favorite campaigns. Fanta was a great partner and allowed us to create off the wall concepts which included
a grid based Instagram launch which highlighted Fanta’s various flavor selections.
SOCIAL CAMPAIGN CONTENT
INSTAGRAM LAUNCH TEASER GRAPHICS // Weeks before our IG launch we posted teaser graphics that hinted at the upcoming fun and adventure.
Role: Art Direction/Design
FANTASTIC FRIDAYS // Graphics posted every Friday for followers to wrap up their week and start off their weekend with a bang.
Role: Art Direction/Design
INSTAGRAM GRID LAUNCH
Role: Art Direction/Design
Fanta wanted to make a big splash with their Instagram launch so we created one of the first branded Instagram grids ever.
Once every flavor was featured in their own unique grid section we needed to extend the story further.
I created a “from earth to space” concept that took our fans through exotic locations, ultimately culminating in space.
Soon after our trip through the solar system we prioritized the Halloween season by building a haunted mansion that treated fans to a carousel tour of rooms filled with hidden surprises.
