NBA IN-SEASON TOURNAMENT MULTI-PLATFORM CAMPAIGN // 2023 SEASON
Client: NBA
Role: Senior Art Director // Designer
Designed at Glow Interactive

We created the Key Art and Tune in creative for the inaugural NBA In-Season Tournament. With creative spanning out of home, mobile
and print ads including high impact digital placements in multiple cities.

The results:

35M +
Tournament Viewers

41%
Increase in
average viewers

33%
in P18-34
demo viewership

Currently a Digiday Awards Finalist for Best Creative GLOW Creative Agency & NBA – In Season Tournament OOH

CAMPAIGN CONTENT OVERVIEW

KEY ART // Key art featuring the NBA’s priority players and the inaugural Tournament Cup.

Role: Art Direction

LAS VEGAS TAKEOVER // To ramp up awareness we created custom digital units for the Las Vegas Strip and Downtown.
Role: Art and Motion Direction

GRAND CENTRAL STATION TAKEOVER // A month long takeover of of New York’s historic and globally recognized train station.
Role: Art Direction, Design and Strategic creative placement of all takeover units.

CAMPAIGN CASE STUDY