BRIGHT
ART DIRECTION AND DESIGN SOCIAL
CAMPAIGN
Client: Netflix
Role: Senior Designer/Art Direction
Designed at Fullscreen MediaBright was Netflix’s first original blockbuster film, and the challenge was twofold: immersing the audience in its unique world and lore while maintaining a sense of realism, all while making its release feel like a major event.
CREATIVE EXPLORATION
I developed creative concepts that felt grounded while being adaptable for both social media formats and real-world out-of-home placements.
SOCIAL CAMPAIGN
The campaign spanned all social formats, featuring world-building static and video concepts, an innovative seamless Instagram grid with hidden video Easter eggs, an interactive Instagram Story tap-through game, and the first-ever UFC partnership mini-campaign.VIDEO
CONCEPTS
World-building video creative that highlighted the vast Bright universe through character cards, immersive in-world PSAs, and innovative Facebook "frame-breaking" posts.
Role: Concept + Art/ Motion DirectionINSTAGRAM
GRID
In the weeks leading up to and following the film’s release, we designed an immersive Instagram grid experience.
Fans were excited by the evolving mural-style content, which offered a deeper dive into director David Ayer’s world.Role: Design + Art Direction2.4M
TOTAL LIKES
170K
ENGAGEMENTS
INSTAGRAM STORY
TAP GAME
An interactive Instagram Story game where users tap to swat and eliminate those pesky fairies.
Role: Concept + Storyboard + Art/Motion Direction UFC
PARTNERSHIP
The campaign promoted Netflix’s collaboration with the UFC by creating engaging content to introduce their first-ever Orc fighter.
Role: Art Direction + Design 
