Fanta

ART DIRECTION AND DESIGN

SOCIAL
CAMPAIGN

Client: Coke/Fanta
Role: Senior Designer/Art Direction
Designed at MCBEARD MEDIA 

Mission: Launch Fanta’s Instagram account.
Strategy: Develop captivating content to boost awareness and drive community engagement through mind-bending creativity.
This campaign was hands down one of my favorites. Fanta was an incredible partner, giving us the freedom to craft bold, unconventional concepts—including a grid-based Instagram launch that showcased Fanta’s diverse flavor lineup.

CREATIVE CONTENT

INSTAGRAM LAUNCH

Weeks before our Instagram launch, I designed teaser graphics inspired by Fanta flavors to spark anticipation 
for the fun and adventure ahead.

Role: Art Direction + Design

FANTASTIC FRIDAYS

To build excitement for the weekend, I designed a series of "Fantastic Friday" graphics that reminded followers that with Fanta, weekend fun is endless.

Role: Art Direction + Design

INSTAGRAM
GRID

Fanta aimed to make a bold statement with their Instagram launch, so we created one of the first-ever branded Instagram grids.

After showcasing each flavor in its own unique grid section, we looked for ways to extend the narrative.

I designed a “from Earth to space” concept that guided fans through exotic locations, ultimately leading them into the cosmos.
Role: Art Direction + Design