THE ALIENIST

ART DIRECTION AND DESIGN 

SOCIAL
CAMPAIGN

Client: TNT
Role: Senior Designer/Art Director
Designed at Fullscreen Media

As TNT’s first prestige title, the client needed a campaign that would maximize reach while targeting specific audiences.
I art-directed a campaign that captivated both genre enthusiasts and legacy fans, successfully converting them into dedicated viewers.

CREATIVE EXPLORATION

During the initial exploration phase, I experimented with double exposure to highlight the character's duality while also modernizing a series set in the 19th century.

CREATIVE CONTENT

I developed a campaign visual direction that blended timeless prestige with contemporar  design trends

VIDEO
CONTENT

I elevated traditional character cards and countdown graphics by introducing on-trend motion design.
Role: Art / Motion Direction + Design

EXCLUSIVE CONTENT

To leverage true crime interest we created a series about 19th century killers.

Role: Art / Motion Direction + Design

STYLE FRAMES

Style frames I designed for a Facebook Canvas concept.

Role: Art Direction + Design

THE RESULTS

57M
SOCIAL VIDEO VIEWS

800K
ENGAGEMENTS

132K
TWITTER MENTIONS