PET SEMATARY

ART DIRECTION AND DESIGN

SOCIAL
CAMPAIGN

Client: Paramount Studios
Role: Art Direction/Designer
Designed at Fullscreen Media
Paramount presented a unique opportunity to introduce a new generation of horror fans to a Stephen King classic, and I was eager to take on the challenge.
The approach:
• Build anticipation
• Create unique in-feed moments
• Embrace the creepy

CREATIVE EXPLORATION

I experimented with various typography styles, framing elements, and the integration of 
recurring iconography.
The client prioritized video content, so I developed the creative strategy for our three-phase rollout, designed the typography, and led the art direction for motion design and editing.

CONTENT

Phase 1: BUILD ANTICIPATION
We engaged fans by referencing the original film while offering sneak peeks 
of what was to come.
Phase 2: IN-FEED SCARES
We created looping videos that treated fans to thumb-stopping frights and delights.
Phase 3: EMBRACING THE CREEPY
As we approached the release date, we ramped up the creep factor by leveraging 
sound editing and jump scare moments.

PARTNERSHIPS

We collaborated with Crypt TV and horror influencer Dead Meat James to debut an exclusive first look at the trailer. 
Role: Art Direction and on-set assistance
To reassure fans that the remake would preserve the original's eerie vibe, we compiled a collection of horror influencers' reactions to the trailer.