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ART DIRECTION SOCIAL
CAMPAIGN
Client: HBOMax Role: Art Director Designed at Fullscreen MediaOur goal was to reignite the fanbase for the series premiere (which had been anxiously anticipated for three years) through digital activations and social content that focused on the distinct comedic tone of its show creator and fan favorite, JG Quintel.It was a joy to lead the design and motion team on this creative. Fun was the mission, and it shows.
CREATIVE CONTENT
To highlight the antics of our main characters, we crafted videos using show footage that captured their wild personalities ahead of the release.
Role: Concepting + Art/Motion DirectionCHARACTER INTROS
To further immerse fans in the new series, we developed video content that delved deeper into the characters, embraced the humor, and highlighted creator partnerships.
Role: Concepting + Art/Motion DirectionVIDEO CONCEPTS
STONED SCREENSAVERS
To keep fans engaged between episodes, I created the concept of "Stoned Screensavers"—a series of eye-catching, rewatchable visuals designed to grab viewers' attention in-feed. These trippy animations included a bouncing head screensaver, a kaleidoscope effect, and a ham-themed twist on the classic game Pong.
Role: Concepting + Art/Motion Direction