HOW TO BE A LATIN LOVER

ART DIRECTION AND DESIGN

SOCIAL
CAMPAIGN

Client: Pantelion
Role: Senior Designer/Art Director
Designed at Fullscreen Media

Creating content for a film starring Latin icons Eugenio Derbez and Salma Hayek was a personal career highlight.

Pantelion challenged us to make a strong impact in the domestic market, and we delivered with a campaign that contributed to How to Be a Latin Lover becoming the studio’s biggest box office opening ever.

CREATIVE CONTENT

I developed content that showcased the film’s over-the-top humor, crafting highly shareable moments and visuals for fans of Eugenio and Salma.

Role: Art Direction + Design

CUSTOM
KEY ART

To complete their series of spoof posters, Pantelion asked us to design something that would resonate with a millennial audience.

Timed to coincide with spring break and the upcoming Baywatch movie release, I created this Baywatch spoof, which achieved strong organic engagement.

Role: Art Direction + Design (compositing special shoot photography)

SALMA HAYEK INSTAGRAM APRIL FOOLS’ TAKEOVER

For April Fools’ Day, I designed content using custom special-shoot photography, making it look like Eugenio had “hacked” Salma Hayek’s Instagram during their L.A. press junket.

I inserted Eugenio into playful scenarios—receiving pets from Salma, eating pizza, assisting with her stretch, and striking a fun pose for a cheeky “Who Wore It Better” post.

The stunt gained media attention and was featured by outlets like Hola! and Telemundo.

Role: Art Direction + Compositing

AWARD SIZZLE