NBA IN-SEASON TOURNAMENT
ART DIRECTION AND DESIGN DIGITAL CAMPAIGN
2023 NBA IN-SEASON TOURNAMENT // MULTI-PLATFORM
Client: NBA
Role: Senior Art Director + Designer
Designed at Glow InteractiveI led the art direction for the key art and designed creative tune-in visuals for the inaugural NBA In-Season Tournament. This campaign featured a range of assets across out-of-home, mobile, and print advertisements, including high-impact digital placements in multiple cities.
KEY ART
I provided art direction for the NBA’s first-ever In-Season Tournament, showcasing the league's top players against the backdrop of the tournament cup.
Role: Art DirectionOUT OF HOME
The key art was featured in high traffic locations in New York, Los Angeles and Las Vegas.
GRAND CENTRAL STATION TAKEOVER
The out-of-home campaign featured a month-long marketing takeover of New York's historic Grand Central Station.I led the art direction for existing key visuals and designed additional artwork showcasing players and league match-ups. Additionally, I was responsible for the strategic planning and placement of all 130 takeover units.Role: Art Direction + Design + Strategic PlanningPLAYER AND DIVISION ARTWORK
I designed player and division art for unique takeover placements.
STRATEGIC PLANNING
I strategically deployed 130 takeover units to craft an immersive experience that raised awareness and informed commuters about the In-Season Tournament.
LAS VEGAS TAKEOVER
A takeover of the strip and downtown Las Vegas presented opportunities for unique and iconic locations including the MGM, the Resorts World indoor sphere and the world famous Viva Vision canopy.
Role: Art/Motion Direction
